The Dream that Sparked the Beyond 'Biz' Experience >>

Heart Strings In Motion
Author: Susan Robichaud

Bold Dream to Reality. Creating a New Model of Inclusion.

Purpose-Driven Impact No Comments

Every impactful journey begins with a single, sometimes courageous idea, or a specific need for a solution that may exist in part or not at all. For me, that dream is entitled Heart Strings in Motion, a purpose-driven impact born from the bottom of my heart for people like my son and families like ours. It’s the urgent need for a solution that is not currently available, leaving many families exhausted with a constant feeling of overwhelm from being caregivers for as long as life permits.

We’re Bridging the Gap Between Community Inclusion and Permanent Care for Young Adults with Unique Needs—Together, We Are Building the Future they Deserve.

THE SOLUTION:

A Dual-Pod, Level-4 Residential Care Facility
for Young Adults with Unique Neurodevelopmental Needs.

Updated Blueprint Design Coming Soon.

Our goal is to bring an essential, missing piece to existing disability support efforts. While extensive and vital work is being done for individuals with various disabilities—conditions that often involve limitations in performing activities due to physical, sensory, intellectual, or mental health conditions—our focus is on a distinct, urgent, and unmet need. When complete, Heart Strings In Motion will provide highly specialized care that improves upon and offers the next critical step in existing services. For my son, and others like him, the challenge is that their chronological age is far ahead of their developmental age. We believe in embracing who they are instead of forcing them to fit into a world that doesn’t feel like their own. We’ll do this by offering a safe and suitable living solution with dedicated community companions to support and empower them to live as they are, free from the pressure to conform to societal expectations.

Every Neurodevelopmental Difference Includes Varying Levels of Effect.

Some neurodivergent individuals can thrive with standard guidance and support:, while others are severely affected and require comprehensive, highly individualized, often lifelong support. This is where a high level of specialized care becomes urgent, and why Heart Strings in Motion exists. It’s about providing an environment that prioritizes their safety, maintains their dignity, and ensures they are respected and consistently supported. By doing so, we improve their quality of life and create a safer, more understanding community for everyone. Our model will offer peace of mind to parents and caregivers, while providing a unique opportunity for community members to engage with a forward-thinking approach that redefines what inclusion really means.

Heart Stings in Motion is here to provide a new special care facility/residence for 20 young adults with unique Neurodevelopmental Needs in the Greater Moncton Area. This will be a home to call their own within a specialized community that focuses on an environment that specifically caters to their unique needs and wellbeing. For their families, this means finding much-needed relief, renewed hope, and greater assurance, knowing their loved ones are safe, secure, and experiencing life with joy and compassion, supported every step of the way.

Our Philosophy Centers Entirely on the Person, Recognizing that Unique Needs are Genuinely Personal and Often Unseen. 

Heart Strings in Motion is built on the understanding that unique needs exist across a wide spectrum, often impacting how individuals process information and interact with the world, rather than their physical mobility. Unlike facilities for physical disabilities, this residential facility will be dedicated to individuals whose challenges are neurological, even if they appear able-bodied. We provide exceptionally high-level, individualized support that looks beyond diagnostic labels to focus on the whole person. This includes offering consistent, understanding, constant companionship, comprehensive guidance for daily tasks and choices, and creating opportunities for community engagement and inclusion. Our commitment is to their safety and well-being, honouring their unique way of being. Our goal is ensuring they are understood and valued for their individual contributions within an adapted, consistent, and considerate setting that caters to the complex needs currently unmet by existing programs.

The Audacity of a Mother’s Dream.

When I share the vision for Heart Strings in Motion, I sometimes see a familiar look in people’s eyes. It’s the silent question: “How on earth will you pull this off?” To that, I simply answer: “I am mom to a son whose unique needs are largely misunderstood, and our story is a mirror for countless others who feel the same disconnect.” This disconnect has already led to situations that put both his safety and the safety of others at risk. It is because of this personal journey—shared with countless other parents and caregivers—that I know this dream is more than an idea…it’s a necessary progression. Just as it takes a village to raise a child, it will take a dedicated, emotionally aligned community to build this unique living solution. Together, with skilled professionals and experts, we can redefine inclusion for this vulnerable population whose unique needs are not addressed by current models of care..

Parents Aren’t Meant to Be Caregivers Forever

Parents aren’t meant to be caregivers forever, yet many find themselves in that role because highly specialized, lifelong residential care options for adults with unique neurodevelopmental needs are limited. While dedicated individuals and groups are doing their absolute best with existing resources, the reality is that families often face a desperate search for suitable, long-term solutions, especially with the uncertainty of who will provide care to their loved ones when they no longer can.

Heart Strings in Motion is about sharing the stories of 20 young adults, their parents, caregivers, and raising the necessary funds to build a modern special care facility.

Follow Our Progress as the Story of Heart Strings in Motion Continues to Evolve.

Initiatives like this one, begin with a single step, and sometimes, that step is about quiet, foundational work. This idea has been percolating in my mind for about five years now, and the journey of Heart Strings in Motion is currently in its very early phases. We’re primarily focused on refining the blueprint’s specifications and actively engaging with key influencers, both provincial and public, as well as our community stakeholders.

The Response We Are Getting is Positive…

“I’ve come to understand, over the years, that with the right people, anything is possible. I believe with every beat of my heart that together, we can, and WE WILL turn this bold dream into a thriving reality.”

Because, in the end, this dream isn’t a question of “if,” it’s a question of “when,” and with your support, we can break ground and begin construction in early spring 2026.

👷‍♂️ Help Us Break Ground 👷‍♀️

WE ARE IN THE PROCESS OF OBTAINING OUR OFFICIAL CHARITABLE STATUS — While we can’t issue tax receipts at this time, your donation is a direct investment in the foundational phases. We would love to feature your name (with your permission) on our “Founding Supporters” page on our up-and-coming online platform or give you a special shout-out on our social media.

You are a vital part of our journey, and we want you to know
how much we appreciate your support. 🫶

From Identity Crisis To Experiencing A New Reality.

Mindset Shift No Comments

I was taught to copy my way to success in business. “Find a few successful business models who are succeeding in the way you hope in the coaching and consulting industry,” they said. This was called R & D, but it didn’t stand for Research and Development. As I remember it, it meant “Rob and Duplicate”—see something that’s working and replicate it to achieve the same or better results. So many amazing and talented people, to this day, struggle with an identity crisis, and I think this “Rob and Duplicate” mentality is a big reason why.

While seemingly practical on the surface, this approach often leads to a lack of genuine identity. You become a patchwork of borrowed traits, and while you might experience fleeting moments of victory, it’s ultimately unsustainable. You’re playing a character, not living your truth. This disconnect between your actions and your authentic self can lead to burnout, disillusionment, and a nagging feeling that something is missing. You may look successful on the outside but lack the inner fulfillment that comes from truly owning who you are and the unique gifts and talents you bring.

So, how do you break free from this cycle of imitation and pave your own path?

It starts with understanding that true success isn’t about mimicking someone else’s blueprint. It’s about discovering your own. It’s about digging deep to uncover your unique strengths, passions, and values, and then creating a solution that reflects those core elements. Sure, look at what others are doing, but don’t stop there. Don’t just copy.

That dream you hold in your heart would not exist if you didn’t have what it takes thrive with it.

The most important questions you can ask yourself are: “What makes me, me?” “What kind of impact do I want to make?” and “What is it about the work I do that lights me up?”

Once you have a clearer understanding of your authentic self, you can move away from identity crisis and into experiencing a new reality that resonates and aligns more with who you are. This isn’t about creating a persona or putting on a mask. It’s about fully embodying the truest version of yourself—the person you were always meant to become.

It’s about letting your authenticity shine through in everything you do.

Lately, I’ve been hearing a lot about identity shifts and creating new realities. This has led me to examine how I’m showing up for the people I help, for my family, and even for myself. As these thoughts and feelings have evolved, I’ve realized that I am an Impact Activator, and I need to show up as a heart-centered leader, not as the “Girl Friday” I used to be.

For me, it was about fully embodying the Impact Activator identity. This is who I was meant to be, but this identity was often overshadowed by the pressure to do business as usual, like everyone else.

Here’s what I’ve learned, and I sincerely hope it helps you move from identity crisis to a new, resonant reality, bringing you to a next-level identity that allows you to make the impact you were born to make.

From Identity Crisis to Experiencing A New Reality.

From the belief system you hold about what you want to achieve, to how you are showing up in life and for the people you want to help, to who you are being daily—all these combined do the following three things:

  • Bring inspiration and create new ideas.
  • Shift perspectives and identities.
  • Vibrate at the highest frequency, making it easier to connect with others.

Then, and only then, no matter what, will you achieve all that you want and more in your life.you want and more in your life.

If you are an entrepreneur or a CEO with a special cause, and you feel like you have what it takes to make a bigger impact but aren’t sure how to get noticed for the incredible work you do, I invite you to explore the Beyond ‘Biz’ Experience. It’s an inspiring online space where passion meets purpose, and every interaction brings you closer to turning your dream into a thriving reality! You may also want to join me for a virtual cup of coffee. Click the link below to grab a spot on my calendar.

30-minute No-Obligation Strategy Call!

Let’s Grab a Virtual Coffee ☕️

Choose a Time Now!

Static Websites Are Keeping Too Many People Stuck.

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If you feel stuck and unable to reach your full potential online, you’re not alone. So many incredible people with world-changing ideas are being held back by static websites that are keeping too many people stuck. It often comes down to three key common frustrations. Let’s see if any of these resonate with you:

  • Maybe you’re tired of the content update nightmare. Where even the smallest changes to your website feel like a monumental task.
  • Perhaps you’re frustrated by the interactivity gap. Knowing your static site is more like a simple online brochure than a dynamic tool for connection.
  • And then there’s the gnawing feeling that you’re lost in the crowd. You’ve poured your heart into your website, but you’re struggling to attract visitors and get noticed online.

I get it. These frustrations are real and are shared by too many. The truth is that static websites and piecemeal solutions just don’t cut it anymore—frankly, they never did. They lack the synergy and the interconnectedness to move people, their ideas, and their impacts forward.

So here’s the thing: If you genuinely want to make an impact, you need more than a website. Read on to discover what you need to achieve remarkable results and reach your full potential online.


Beyond Static to Thriving Online with the Beyond ‘Biz’ Method and Roadmap.

Now more than ever, you need an interactive and inspiring online platform. Where your passion meets your purpose, and every interaction brings you closer to a thriving reality. Let me introduce you to the Beyond ‘Biz’ Method and Roadmap:

This is the simple secret all online success stories share!

The Beyond ‘Biz’ Method and Roadmap combines three key concepts with six essential ingredients. Together, they create a powerful synergy that drives real results online. Most people have one to three of the elements, but the real magic happens when they all come together. Interconnected and seamlessly aligned to succeed. Miss just one of these, and you’ll be experiencing breaking points at every turn in your online presence.

Let’s have a look.

Go from static websites that are keeping too many people stuck to purpose-driven impact with these three key concepts.

The more people connect with the story, the more likely they will take the next steps to learn more. As they are moved to take inspired action and share the story, the bigger the impact.

1 — Story

A compelling story resonates with us emotionally. It might evoke empathy, inspire hope, or illustrate some type of injustice. This connection is crucial, and without it, the story is just words on a page. A powerfully, well-written story draws people. It evokes feelings of hope, desire, wonder, curiosity, and a longing for wanting more. It instills a sense of belonging either with shared experiences or a shared purpose.

Whether rooted in a shared understanding or a compelling vision, the story answers one fundamental question. “Why should I care?” This “why” is the driving force behind the solutions offered and the impact achieved. Without a story line, even the most technologically advanced platform will struggle to gain traction and create meaningful change.

2 — Movement

Building on the story’s foundation, “Movement” translates emotional resonance into inspired action. Readers naturally want to participate, contribute, and become part of the vision through empathy, hope, or inspiration.

The key component we call “movement” is the bridge between understanding and action. It’s the internal push that transforms passive listeners into active participants. It’s the call to action within the storyline that moves people to take inspired action. Share the story, support a cause, change our behaviours, or create and contribute to something new.

3 — Impact

“Impact” is the ultimate metric for success that goes beyond user engagement and viral trends. It creates a solution that empowers individuals to connect, collaborate, and engage. It’s the realization of the story’s potential and the validation of purpose-driven actions.

These three concepts combined are the answer to another fundamental question. “What changed because of this?” It’s the legacy we leave behind and the positive mark we make on the world. This is how we escape the websites that are keeping too many people stuck.

Automate up to 80% of operations with these six essential ingredients.

To go from static websites that are keeping too many people stuck to the most solid foundation for your online presence, combine the following 6 essential ingredients with the three key concepts. It’s a practical practice that focuses on your solution, the people you serve, and providing the best online experience. It includes smart automation, a secure payment system, and a scalable online platform. This is how you can to drive real results online.

1 — Solution

The “solution” is a precisely tailored response to a specific problem a specific audience faces. It’s the bridge between recognizing a need and measurably improving lives or helping people deal with challenging times.

Effective solutions are created from a deep understanding of the problem’s root causes. Often, having faced similar challenges ourselves, we develop solutions and seek to help others overcome or achieve better results.

For entrepreneurs, it means understanding customer needs and positioning products and services as solutions. It’s about shifting from a sales focus to a servant mentality. For CEOs, it means understanding your cause and building a culture that fully embodies that purpose.

2 — People

At its core, making an impact means affecting people’s lives somehow. A people-centered approach ensures that your efforts are aligned with their needs and desires. Essentially, it is maximizing the positive impact you can achieve.

When people feel valued and respected, they become more engaged and invested in the solutions you create for them. This results in increased productivity and satisfaction — a strategic advantage for entrepreneurs and CEOs seeking to make a lasting impact.

By putting people at the heart of everything they do, heart-centered leaders can achieve remarkable things.

3 — Experience

Experience is a vital element in how people perceive and engage with solutions online. It include functionality or effectiveness of an online platform, but the entire journey a person takes while using it. The most successful online platforms will answer questions,

Creating this positive experience involves a personal touch, inviting people into your world and building familiarity, likability, and trust. Sharing the “why” behind the platform allows users to connect on a deeper level. Every interaction should be intuitive and easy to navigate, guiding users seamlessly toward their desired outcome. When people feel understood, supported, and empowered, they gain a sense of belonging.

4 — Automation

Automation, when thoughtfully implemented, can significantly enhance the building of relationships. It’s about leveraging technology to facilitate genuine connection while streamlining workflows and freeing us from repetitive tasks. This allows us to focus on the more human aspects of relationship building.

For example, imagine spending hours each week writing welcome emails for new users or responding to frequently asked questions. Automation is a write it once and sync it process that frees up valuable time and mental energy. Email sequences can welcome new users and nurture leads, ensuring consistent communication without constant manual effort. Scheduled social media posts maintain a consistent presence, while chatbots can handle frequently asked questions, providing instant support to users. This frees us to focus on more meaningful interactions: crafting personalized messages, engaging in thoughtful conversations, and building deeper relationships.

By thoughtfully implementing automation, you can create a more connected, personalized, and engaging experience for your audience. Thanks to this technology, you’ll improve the human element, making your online platform more effective.

5 — Payment Gateway

A payment gateway is a technology service that securely processes online transactions. It can facilitate funds transferred between people various payment methods like credit cards, debit cards, or digital wallets.

Payment gateways ensure security through encryption and other measures, reducing the risk of fraud and maintaining customer trust. Additionally, they streamline operations by automating payment processes, saving time and minimizing errors. They also provide access to valuable transaction data, enabling us to analyze performance and make informed decisions.

A well-chosen payment gateway is more than just a tool for processing payments. It can significantly impact your revenue by optimizing the user experience and enabling you to explore multiple revenue streams. This must be seamless, secure, and flexible, allowing you to focus on growing your impact.

6 — Online Platform

In today’s digital landscape, a powerful online platform is crucial to achieve online success. It’s a dynamic, always-open online space where your audience can discover and engage with your content. Consider it as an access point that seamlessly integrates all the right technology. Streamlining communications and taking your visitors on a path so they can easily find what they need and more. A well-designed platform allows you to reach a global audience and build instant trust and credibility.

Think of your online platform as the heart of your impact ecosystem. It’s the place where the people who matter the most to you can feel seen, heard, and most importantly understood. This platform is the cornerstone of your online success, reflecting your brand’s identity and aligns with your values. One of the biggest benefits is that it will serve as the central hub for all communications, interactions, and transactions.

This is the place where people get to learn more about you and your vision. They can explore your solutions and connect with you on a deeper level. Finally, because an adequately built online platform grows and evolves with you, it’s also where you can experience sustainable growth.

If you share in the frustration of static websites that are keeping too many people stuck, the Beyond ‘Biz’ Method and Roadmap is your solution!

If you have been looking for a powerful online solution that handles up to 80% of your administrative operations. One that invites people into your world, and makes them feel right at home, then we should most definitely talk!

Seamlessly syncing all of these elements creates a purpose-driven impact model that you can grow and evolve with. This is all at the heart of the Go Beyond ‘Biz’ Experience.

If you are tired of being part of the static websites that are keeping too many people stuck. If you are ready to explore your options, then we should grab a virtual coffee! Just click here and choose a time that works for you!

The Most Meaningful Way to Launch Something New

Purpose-Driven Impact No Comments

Mother’s Day is a special occasion dedicated to honouring and celebrating mothers, motherhood, and mothers’ special influence on their children. It’s a time to express appreciation for the love, care, and guidance that mothers provide in our lives.

For many, Mother’s Day is a day of mixed emotions, especially for those whose mothers have passed away. It’s a time for reflection, a moment to remember and commemorate the special women who have meaningfully shaped our lives.

One example is with one of our Beyond “Biz” Heart-Centered Leaders, Rhonda Turner. She chose to honour her mother in the most beautiful way possible.

This Mother’s Day, Rhonda decided to relaunch a song that her mother had written when she was a child. The song “Reaching Out” is more than just a melody; it expresses the spirit of kindness, connection, and reaching out to others in need.

Her mom passed away in September 2013, and before she died, Rhonda asked her to share all the lyrics to her song. She has since reproduced the song with a music video. You will see at the beginning that she is playing her singing bowl, which is tuned to the heart chakra. Then it flows into Rhonda’s slightly altered version: “Let us love one another, let us reach out to each other; in your hour of loneliness, let us lend a helping hand.”

Rhonda’s decision to launch the song on Mother’s Day is a beautiful tribute to her mother’s legacy as a songwriter. It’s a reminder of the power of music to convey messages of love, empathy, and understanding.

To learn more about Rhonda Turner, her remarkable online business, and her inspiring positive movement, visit www.RhondaTurner.ca. Be sure to check out her latest releases and follow her journey on Facebook.

This Mother’s Day, let us all take a moment to honour and celebrate the incredible women who have shaped our lives, whether they are with us or watching over us from above. Their love, wisdom, and spirit continue to guide us every day.

About Rhonda’s Movement ‘Creating the Wave for Healing.’

Rhonda’s sole purpose is to help people show up in their healthiest, truest, most genuine selves. Whether it’s their physical, mental, emotional, or spiritual well-being, she continues to shift the rhythmic energy of every song and people participating in her movement. You can learn more about her movement at www.CreatingTheWaveForHealing.ca

Steve Jobs and the Power of Moving People

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At the time, purchasing my first Apple computer in the early 1990s felt like a straightforward decision. Little did I realize that this seemingly simple act was connected to a much bigger picture — a technological and cultural movement initiated by Apple Computer.

Steve Jobs, the co-founder of Apple Inc., is widely credited with creating and leading this movement. Often characterized by innovation, design excellence, and market disruption, it completely revolutionized the digital publishing industry, including desktop computers, music, and mobile communications.

As a self-proclaimed “Mac Girl” from the beginning, I’ve witnessed and felt the significant impact of Steve Jobs’ principles on Apple’s evolution and global community. I have learned ten essential lessons that have shaped how I do business. Going beyond the norm to create a movement that makes people feel like they are part of something bigger than words can describe.  

While his legacy teaches innovation, leadership, and branding, I see it as the perfect example of the philosophy behind my Beyond “Biz” Mentorship. Being heart-centered doesn’t limit your earning potential; it amplifies it, and leading with the heart first is good business!

I hope these ten lessons impact your entrepreneurial journey like it does mine.

Passion Drives Persistence

Steve Jobs believed in the power of passion. He famously said, “The only way to do great work is to love what you do.” This mindset was the driving force that eventually became the cornerstone of Apple’s culture. This passion created a commitment to excellence, not just about the products themselves but the feelings they evoke—a sense of the highest and best quality, forward-thinking, elegant design, user experience, elite society, and a connection to a larger idea of what technology can be.

Innovate Continuously

Steve Jobs’ tireless quest for innovation ensured that Apple constantly pushed the boundaries of what was possible. This drive made Apple a leader in multiple industries, from personal computers to mobile phones, and it built a dedicated following that eagerly awaited each breakthrough. Even now, Mac remains the number one option for professionals in design and marketing, continuing to set the industry standard for performance and creativity.

Focus on Design

Steve Jobs understood that design was about appearance and making products intuitive and accessible. This philosophy resonated with users who sought functionality and a seamless experience, contributing to a sense of belonging to a group that appreciated and valued good design, quality products and user-friendly experiences.

Create Experiences, Not Just Products

Apple’s approach under Steve Jobs was to create a system that delivers a complete, all-encompassing user experience. Every detail was considered from the moment you entered an Apple Store to the unboxing of a product. This meticulous attention to the customer experience made users feel part of something special.

Simplicity is Sophistication

Steve Jobs’ philosophy was that technology should be intuitive and accessible, stripping away unnecessary features and focusing on what truly mattered to enhance user experience in a technologically complex world.

Master Storytelling

Jobs was a master storyteller who articulated Apple’s mission and vision in a way that resonated deeply with his audience. His presentations were legendary, not just for the products unveiled but for how he connected with every person in the room, making them feel part of Apple’s journey.

Strive for Perfection

Steve Jobs’ continuous search for perfection was relentless, driving his teams to achieve excellence in every aspect of their work. This high standard resonated with consumers who valued quality and were proud to align themselves with a brand that refused to settle for mediocrity.

Maintain Exclusivity

By positioning Apple’s products as premium and innovative, Steve Jobs created a sense of exclusivity. Owning an Apple product became a status symbol, a marker of belonging to an elite group of forward-thinkers and trendsetters.

Lead with Vision

Steve Jobs led Apple with a clear vision for the future. One that challenged the status quo and aimed to make a dent in the universe. His vision inspired his employees and Apple’s customers, creating a shared sense of purpose and direction.

Build a Community

Finally, the idea of Apple’s movement, with Steve Jobs as the initiator, was its ability to build a community. This community was about owning Apple products and sharing values and a vision for the future. He created a platform where users felt connected, not just to the brand but to each other.

Steve Jobs’ legacy proves the power of leading with the heart first, vision, and a persistent commitment to excellence. As a “Mac Girl,” I’ve been part of this incredible journey from the start, witnessing firsthand how Apple has created products and launched a movement. A movement that celebrates innovation, design, and, above all, a community of people who believe in challenging the status quo. Through these lessons, Steve Jobs’ spirit continues to inspire, proving that what he built was far more than a business — a belief system that united individuals from all walks of life.

I Am Grateful To Be Exactly Where I Am.

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You are where you are supposed to be. I am where I am supposed to be. That’s a fact. 

Sometimes we just need to remind ourselves that everything happens when it is supposed to. Not sooner, not later, in divine order and divine timing. It will always and forever be like this.  

I make it sound easy to understand that 🤣 

In all honesty, I only truly grasped this reality this past year… and I have been at this game for 23 years. 😳

As I work to improve my mentorship program.


I am reminded of this fact. Part of my mission is to test different strategies, tactics and creative ways for us, myself and my mentees, to get our online businesses and movements out there. I test, evaluate and teach what works well so we can all grow and prosper together. 

It’s so much fun! 💃

If I had a crystal ball and the skills to read it, I bet it would show nothing but beautiful changes, positive impacts and abundance for every single Beyond “Biz” mentee in the next 12 months.

I can feel this with every fibre of my being. 🥹

As I am gearing up to close the year and prepare for the new year ahead, I always review the goals I have set for myself and evaluate them. If they happened I celebrate, if they didn’t I look deeper to see why that is.

Although I may not reach all my goals, this past year has been so amazing. The amount of work and things I have accomplished during these last 12 months, has been so much more than I can say for all the years before I stepped into the Beyond “Biz” Way of doing business.

One of the things I am testing and perfecting is joining private Facebook groups and leveraging their audiences.

This is a thing and the people who create these groups explicitly want you to leverage their audiences because they have reached a certain level of success and this is their way to give back. 

Choosing the right groups is a bit tricky and I usually follow my instinct, if it feels “Icky”, I am out! Usually, it feels “Icky” when people sell, sell and sell some more. 

Here’s an example, I received a message from someone who offered me his services and when I asked him how we know each other, he said “We don’t”.  That’s it… We don’t. So my response to him was “OK then.” 🤣 

The conversation ended and I deleted the text. 🤦‍♀️

I prefer to think of sales in terms of income-generating activities or another term I heard was “Clean Sales Framework”. I love the word clean and framework together because it takes the “ick” out for me.  

Of course, we want to make money and need to make money in our businesses to make it sustainable, but selling, in my opinion, is not the way. Income generation is a responsibility we have to our business, to our clients, our families and to ourselves. Even though it sounds like sales and involves money, I see activities, not sales.

I feel like I have imposter syndrome when it comes to sales too because I don’t consider myself a salesperson, I don’t like sales, and I hate being sold to, especially by people I don’t know. 

Some people love to be sold too, and that’s ok.

But in keeping with the part of my mission that is to test, evaluate and teach what works, and in trying to reach my goals for the year, I thought I would try the sales approach in a private group, just to see what would happen, and here’s how that went:

A person posted a comment about all things technology and syncing her online business to the right tools. She was genuine, looked at her website and instantly knew I could help her. So I “Pimped My Ride, it felt icky and later I deleted my post because it didn’t feel good and all the other comments were like “Pick Me” “Pick Me!” “Pretty Please, Pick Me!”

YUCK! 🥴 

I did not want to be part of that competitive environment, and again, contrary to many beliefs:

I believe when we lead with our hearts first, have our online business elements synced and set for success, and have a foolproof and consistent communications process, competition becomes irrelevant. 

So I deleted my “Icky” post and instead, I reached out to her by email and told her I hoped she didn’t get too many of these requests, but that I had looked at her website, and her online business and felt that my solution could benefit her. I gave her a little background so that she could see that I was genuine and knew what I was talking about. I invited her to a 30-minute no-obligation call so I could show her behind-the-scenes and give her the next steps she needs to take, at no cost to her.

You see, by doing this, If the energy is good, if it’s the right fit, she will naturally flow into my process without feeling sold to. I have yet to hear from her, but this felt a lot better for me because I felt like I was serving not selling.  

So all this is to say that my advice is always to have a “Service” mentality rather than a “Sales” mentality. Help first, be genuine, and if you feel you can honestly help someone, ask for a good old-fashioned conversation to learn more about their situation, send them to your online business and offer a few quick solutions at no cost.  If it’s a fit, it will happen. If it’s not, keep going because this Serving Mentality is a positive and powerful energy, and when you put it out there, along with an easy and seamless digital journey on your website, things will begin to flow into income-generating activities that will naturally and organically create win/win scenarios consistently.

This is a strategy I will be teaching my mentees in the new year, but until then, I will keep perfecting it until it makes sense and works in our favour.

I hope this blog post encourages you to reflect on all that you have accomplished these past twelve months. I know you have done a lot too, but if you feel you are not where you think you are supposed to be, know that you are. Evaluate the goals you have and have not reached and know that this is just part of the journey.  See what you can do to improve things during the next 12 months. Is it creating a new online platform for your business, improving your communications process, or simply creating a process and system for attracting more of the people who matter the most to your business, and most importantly, sticking to it?

I know this time next year, will look even better because in this community, we are Beyond “Biz” Doers and Thinkers, and that’s what makes all the difference.

You can learn more about the Beyond “Biz” Mentorship here!

Choosing To Work Smarter, Not Harder.

Mindset Shift No Comments

In a world that often glorifies the hustle, there’s a significant shift happening. A shift that encourages the idea of “Choosing To Work Smarter Not Harder.” This concept challenges the traditional belief that success is determined by the number of hours we put in. Instead, this shift invites us to reevaluate our approach and question the effectiveness of our efforts. It encourages us to seek out strategies that maximize productivity and results.

“Choosing To Work Smarter Not Harder.” isn’t about cutting corners or avoiding hard work. It’s a call to take inspired actions while we tap into our resources and leverage our gifts, talents, and strengths. To optimize our actions to achieve our goals with greater efficiency and purpose.

There is a more proactive way to do our work. A Beyond ‘Biz’ approach that welcomes a new way of working, bringing us closer to success. All the while preserving our well-being and balance.

Imagine achieving more in less time without exhausting yourself.

That’s the essence of “choosing to work smarter, not harder.” Instead of working longer, this idea focuses on finding better ways to get things done. It’s about using your strengths and strategies to reach your goals efficiently.

Let’s explore how this approach can lead to success without burning out. I can tell you from experience that burning out is not a badge of honour; choosing to work smarter, not harder, is!

Getting started on the path to financial success is exciting, especially if you’re new to it all. As business owners, we have many ideas and things to do, which can feel exciting and sometimes overwhelming. The journey ahead is like a blank canvas where our dreams and ambitions take shape. It’s a chance to turn our concepts into reality, to transform our dreams into tangible achievements.

However, in the thick of this excitement, including a strategy that works intuitively and in alignment is key. This will provide a clear plan that guides us through the countless choices and possibilities.

Without a solid roadmap, even the most promising ideas can become scattered fragments, diluting our focus and slowing our progress. Relying solely on the endless hustle may not be the best as we step into this realm of opportunity.

Let’s break that down and see how you can find the right balance for an effective business and entrepreneurial journey:

1. Going Beyond Hard Work.

When you’re just starting, it’s important to recognize that more effort is necessary in the beginning stages. This is to establish the foundation for reaching your desired income. But if you want to go even further to reach higher levels of success, you need to think differently. Choosing to work harder isn’t the only solution. I believe there is a limit to how much one person can do. There is a cap on how much a person can earn by working hard. Don’t get me wrong, there is no limit to the success you can achieve. From personal experience, I always advise to keep an eye on how much we push ourselves.

2. Explore the Realm of Inspired Actions.

You’ve probably heard that working yourself to the bone is the way to succeed. It might seem like a safe choice, especially when times are tough. But it’s important to realize that pushing yourself non-stop isn’t a good long-term plan.  Trust me, when you take inspired actions while adding a mix of self-care, it often doesn’t feel like work.

3. A Balance Between Effort and Strategy.

Building a successful business does require effort. You need to create valuable offers, improve your skills, connect with your people, and handle tasks like marketing. These things take work, but they’re productive work. Ensure that your work is intuitively aligned with your soul and your dream.

4. The Key to Choosing to Work Smarter is Taking Inspired Action.

Understand what your business really needs and be willing to put in the right effort. It’s about knowing when to do things yourself and when to delegate. Challenges and discomfort are part of the journey but are not the same as the endless hustle. When you take inspired action, you work towards something you believe in. Every action allows you to make a real impact on your business beyond business as usual.

5. Welcoming Challenges as Opportunities for Growth,

The challenges are your chance to grow. Facing them with a smart approach is how you move forward. Learning new skills and dealing with uncomfortable situations are important, but they shouldn’t drain all your energy. The right mentor can make all the difference as you build and grow your business. A mentor’s wisdom can shed light on the path ahead, helping you sidestep common pitfalls and uncover hidden opportunities. Their guidance offers a shortcut to growth, enabling you to learn from their successes and setbacks.

6. Bridging the gap between finding what helps you grow and identifying what burns you out.

By finding this balance, you’ll be on the right track to your next level of success. This is how you can nurture your growth and avoid exhaustion. Another key point is that continuous success thrives on self-care, thoughtful decision-making and inspired actions.

As you embark on this transformative journey of working smarter, nurturing your growth, and achieving success, remember you’re not alone. With the right guidance, you can equip yourself with the tools, strategies, and insights you need to succeed. I invite you to take the next step. Let’s reshape your approach, elevate your results, and guide you toward making the impact you’ve been striving for.

See how you can integrate the work smarter, not harder, philosophy into your daily routine.

Let’s Grab a Virtual Coffee And I’ll Show You How! ☕️

If you already know you need a better online solution, I have designed the Beyond ‘Biz’ Experience so you can step into an inspiring online space where passion meets purpose, and every interaction brings you closer to turning your dream into a thriving reality!

Revamping My Entrepreneurial Journey

Mindset Shift No Comments

There was a specific moment in my entrepreneurial journey that changed everything for me. It happened when a consultant shared his business success perspective with me. While doing so, this is the statement that brought everything home for me.

“Everyone loves Susan, but if she led more with her head and less with her heart, she could take her business to the next level.”

That’s the moment I realized the revamping of my entrepreneurial journey was in order. I instinctively knew without a shadow of a doubt why I became an entrepreneur in the first place — to create, inspire, and lead with my heart.

My Journey to Social Entrepreneurship

Society has made it so that the “Blood, Sweat, and Tears” approach, characterized by working 80-plus hours a week, is how we achieve results, that burnout is a badge of honour. However, after living and working in this way for many years, only to experience burnout, I realized this conventional way of thinking and working was unsustainable. Most importantly, it wasn’t for me.

This was the wake-up call I needed, the push that inspired me to reevaluate everything about my work and life.

As this clarity continued, I realized that doing things like everyone else no longer made sense. I knew I had the power to revamp my entrepreneurial journey in a way that suited my desires and lifestyle. I understood that while leading with my heart first made sense, I also needed to dig a little deeper and find the missing pieces that led me to experience this burnout in the first place.

It was time to take inspired action and align my efforts with my heart’s desires.

I boldly decided to go all in, leading with my heart first and setting an example for others. This was my chance to make the impact I always wanted, but first, I had to line things up if I wanted to prove to the consultant and others that leading with heart is good business. To demonstrate that leading with our hearts first is the only way to stand out and reach our full potential.

I took things one step further and began evaluating the different parts of my business to see the aspects that aligned with who I wanted to be and how I wanted to show up to help others. This meant looking at everything from the backend operations to the front-end service offerings, delivery, and the bottom line.

This eye-opening exercise is what shaped the rest of my journey moving forward.

Evolution is remarkable when you allow it to unfold naturally.

What I’ve learned during the revamping of my entrepreneurial journey took place, is that taking the time to let things unfold instead of rushing the process is a powerful strategy. When we allow ourselves to evolve personally and grow with our online platforms, our impacts can unfold in so many more beautiful ways than we imagine from the start. This is my experience and it’s the most amazing feeling ever.

I know now that every step forward, no matter how big or small, is a step toward becoming a better version of ourselves. For me, this meant taking all of the knowledge and experience I had gained, keeping some, leaving others, and seeing how the skills that aligned with my new structure could fit in. It also meant, taking a close look at my belief system, acknowledging my gifts and strengths in a way that quite literally reshaped my whole existence.

I ditched the business as usual, designed the Purpose-Driven Impact Model and founded the GO BEYOND ‘BIZ’ EXPERIENCE!

Through this whole experience of revamping my entrepreneurial journey, the most essential things that were lacking, causing me to be overworked, underpaid, and experience burnout, was a strong foundation, a streamlined approach and a simple process to attract, connect, and sell online. Fast forward to the here and now, where I get to show up authentically, fully embodying my new reality as a Social Entrepreneur and Impact Activator.

I invite you to come along for the ride and join in on the fun as more heart-centered leaders are ditching business as usual to go beyond ‘biz’ and experience the excitement and impact of bringing their ideas to life and their dreams into a thriving reality.

CLICK HERE to read more about the specific inner work I did to gain the confidence to revamp my entrepreneurial journey and unlock my full potential!

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